Our vision is a world in which all people have the opportunity to achieve a life free from poverty, with dignity and purpose.
By providing financial solutions and training, we empower people living in poverty to transform their lives, their children’s futures and their communities.
We respond to Jesus Christ’s call to love and serve the poor. We seek to emulate the Good Samaritan, whose compassion crossed ethnic groups and religions. We serve all people regardless of race, faith, ethnicity and gender.
Commitment to our clients and their transformation
Humility - a spirit of serving in all we do.
Respect - 360 degrees of consideration and teamwork.
Integrity - living our values with transparency and consistency.
Stewardship - accountability, innovation, and urgency.
Transformation - our ultimate goal in ourselves and others.
We support local microfinance organizations that provide innovative financial solutions to empower people, create jobs and build vibrant communities.
We can use typography to further distinguish our brand from our competitors. This is Proxima Nova, our primary font. It should be used primarily for all communications. It is a hybrid font, combining humanistic proportions with a somewhat geometric appearance. It can be purchased for use here: http://www.myfonts.com/fonts/marksimonson/proxima-nova/buy.html
Our secondary font, Times New Roman, should be used only in Italics and used for callouts. It is a “free font” and is widely recognized as a standard and more serious typeface.
It is acceptable to use Arial for internal documents as a default font when Proxima Nova is not licensed. This is a standard font on most computers. However, all external facing communications must use Proxima Nova and licensing should be purchased.
Our mark’s three distinct colors depict our clients (entrepreneurs), Opportunity, and our donors all coming together to create unstoppable transformation.
The mark being an open circle suggests the unstoppable element and financial inclusion.
The other two pieces of the circle (‘O’) create motion and represent both Opportunity and the donors together circling back to the entrepreneurs.
The ignition point is represented as a figure (human) in forward motion at the start of Transformation. Also, an ‘i’ as in International.
C/1 M/100 Y/13 K/0
R/236 G/2 B/126
#ea057e
C/2 M/74 Y/0 K/0
R/234 G/105 B/167
#ea69a7
C/0 M/37 Y/0 K/0
R/247 G/179 B/209
#f7b3d1
C/0 M/79 Y/98 K/0
R/240 G/92 B/34
#f15d25
C/0 M/46 Y/51 K/0
R/248 G/158 B/122
#f89e7a
C/0 M/30 Y/31 K/0
R/251 G/190 B/166
#fbbea6
C/77 M/9 Y/37 K/0
R/0 G/171 B/171
#00abab
C/55 M/0 Y/24 K/0
R/108 G/201 B/200
#6cc9c8
C/28 M/0 Y/11 K/0
R/180 G/225 B/227
#b4e1e3
C/82 M/98 Y/36 K/55
R/46 G/0 B/61
#2e0b3c
C/64 M/77 Y/29 K/11
R/108 G/78 B/120
#6c4e78
C/34 M/39 Y/17 K/0
R/172 G/153 B/177
#ac99b1
C/75 M/68 Y/67 K/90
R/0 G/0 B/0
#000000
C/58 M/50 Y/47 K/15
R/110 G/110 B/112
#6e6e70
C/37 M/28 Y/28 K/0
R/166 G/168 B/171
#a6a9ab
This palette of colors has been developed to be as vibrant and forward-thinking as the organization and its clients, partners and entrepreneurs. It is important to have meaning behind our color system. It also needs to be embraced worldwide. We took inspiration from the people and cultures we are working with around the globe and infused it into the palette.
The hierarchy of the colors is set based on the usage of deep purple as the background color on branded materials, with pink, orange, and teal as colors applied to brand elements.
PANTONE 219 C
PANTONE 1655 C
PANTONE 326 C
PANTONE 2695 C
PANTONE Neutral Black C
#ea057e
R/236 G/2 B/126
#f15d25
R/240 G/92 B/34
#00abab
R/0 G/171 B/171
#611171 *
R/97 G/17 B/113
#7bc557
R/123 G/197 B/87
#222222
R/34 G/34 B/34
#8f8e8c
R/143 G/142 B/140
#efeeea
R/239 G/238 B/234
* Please note: The purple and green hues used in this section are may only be used specifically for the Opportunity International Website and its digital display.
C/77 M/9 Y/37 K/0
R/0 G/171 B/171
#00abab
C/1 M/100 Y/13 K/0
R/236 G/2 B/126
#ea057e
C/0 M/79 Y/98 K/0
R/240 G/92 B/34
#f15d25
C/82 M/98 Y/36 K/55
R/46 G/0 B/61
#2e0b3c
C/75 M/68 Y/67 K/90
R/0 G/0 B/0
#000000
C/58 M/50 Y/47 K/15
R/110 G/110 B/112
#6e6e70
C/37 M/28 Y/28 K/0
R/166 G/168 B/171
#a6a9ab
C/0 M/0 Y/0 K/0
R/255 G/255 B/255
#ffffff
C/77 M/9 Y/37 K/0
R/0 G/171 B/171
#00abab
C/55 M/0 Y/24 K/0
R/108 G/201 B/200
#6cc9c8
C/28 M/0 Y/11 K/0
R/180 G/225 B/227
#b4e1e3
C/0 M/79 Y/98 K/0
R/240 G/92 B/34
#f15d25
C/0 M/46 Y/51 K/0
R/248 G/158 B/122
#f89e7a
C/0 M/30 Y/31 K/0
R/251 G/190 B/166
#fbbea6
C/1 M/100 Y/13 K/0
R/236 G/2 B/126
#ea057e
C/2 M/74 Y/0 K/0
R/234 G/105 B/167
#ea69a7
C/0 M/37 Y/0 K/0
R/247 G/179 B/209
#f7b3d1
Occasionally, there will be a need to use a monochromatic version of the brand logo. Any desired application of these marks will need to be approved by the brand marketing department beforehand.
C/82 M/98 Y/36 K/55
R/46 G/0 B/61
#2e0b3c
C/64 M/77 Y/29 K/11
R/108 G/78 B/120
#6c4e78
C/34 M/39 Y/17 K/0
R/172 G/153 B/177
#ac99b1
C/75 M/68 Y/67 K/90
R/0 G/0 B/0
#000000
C/58 M/50 Y/47 K/15
R/110 G/110 B/112
#6e6e70
C/37 M/28 Y/28 K/0
R/166 G/168 B/171
#a6a9ab
C/0 M/0 Y/0 K/0
R/255 G/255 B/255
#ffffff
The cap height of "Opportunity" should be the distance between the type-lockup and the logo.
The width of the letter T from "Opportunity" should be the distance between "Opportunity" and "International."
The type-lockup should sit at the horizontal edge of the teal ignition symbol (teal dot excluded).
Similar to the rule above, the cap height of "Opportunity" should be the distance between the type-lockup and the logo.
The type-lockup should centered within the green ignition symbol (green dot excluded).
The distance between cap height and the teal shape, equals the distance between the edges, of stem and ligature of the leter "t."
Photographs are an incredible way to bring our storytelling to life. This is a key tool for helping our donors feel connected to the person they're ultimately serving.
We have to strike a careful balance between
1) Showing real life - our photos should be authentic and help communicate what it's like to live in this person's shoes
2) Exploiting stereotypes of poverty - for ex., showing only forlorn, desperate shots of a client
Our clients are (and ways to show it):
Bold: Show them running their business or talking to a group; show them in focus with the background blurred; show them in natural light and against bright backgrounds
Dignified: Show heads held high, don't show outstretched hands
Driven: Show them working (can show them smiling or concentrating, just not looking miserable)
Always have subjects sign a release form. The only exceptions are for groups, or if only the backs of people are shown.
After filling out the form, write down what the person is wearing so that later, we can store the right form with the right photo.
We developed specific guidelines for photographing children. Please read them here.
Photos can breathe life into our materials. Try not to overcrowd them with a lot of text.
Always caption the photo with the client’s name, location, and profession somewhere close to the image. Use a colored box behind the caption to help it stand out. Scroll down below for more information.
Never put words over a client's face.
The ignition point of the logo also represents the head and body of a person.
We will take this ownable element and use it to anchor a wider ownable visual identity.
Just as the figure is the start of the mark, that same asset can be used to start other visual stories and a functional icon language.
These elements will mirror and enhance the brand, it should not replace the mark and will be used always in materials supported by the full brand logo lockup.
You can access the logo files and color palette on this site. To get a copy of the Opportunity International official font contact Laura DesGranges.
Our products may have some differences in each country, the brand experience for some countries and the way they go to market may also be vary, even use of certain colors may be offensive to a local culture. Instead, we define brand implementation of the logo in each country in three different ways: standard, adapted, and exception.
Standard implementation means the country is utilizing the OI logo exactly the way it was designed. This is always the preferred (and for some mandated) logo usage.
Adapted implementation means we allow additional text with the standard logo to allow for some local customization due to name or legal reasons. Case in point would be a three line logo with added text above the word "Opportunity" and alternate text in place of "International" below "Opportunity".
Exception implementation would be where countries are requesting use of a monochromatic logo due to trademark issues or local cultural interpretation of the colors within the full color OI logo. In this case, the country must request an exception.
